The MOT expires in six weeks. Who calls first?
You know exactly which cars are due this month. That list is in your system and nobody has time to ring round it. The customer no longer remembers and books with the garage that messages him first.
A list everyone has and nobody uses.
Every approved business has its customers' expiry dates. It is the most predictable turnover in the whole workshop: you know months ahead who has to come. And it is exactly that turnover almost everyone leaves lying, because ringing round is work that never becomes urgent enough.
What usually happens: a letter or a standard email goes out saying "your MOT expires soon, get in touch". That puts the work back on the customer. He reads it in the car, thinks about doing it, and then never thinks about it again.
The garage that does call wins. Not because it is better, but because it was there first.
- An inspection done elsewhere takes the repairs that come out of it with it.
- A customer who stays away for a year often does not come the following year either.
- The quiet weeks stay quiet while the list is simply lying there.
What the system does.
From expiry date to booked appointment, without anyone having to ring round a list.
-
01
The list gets reviewed every week
Every car whose MOT expires within six weeks comes into view. You decide how many weeks ahead and how many messages go out per day, so your planning can handle it.
-
02
A message with a date in it
Not "get in touch", but "Thursday the 13th at 08:30 is free". The difference between those two sentences is the difference between a reminder and an appointment.
-
03
Questions get answered
What does it cost, how long does it take, can I wait, do I need to bring anything, what if it fails. Those are the same five questions every time and they get an answer straight away.
-
04
The appointment is booked
If the proposed moment does not suit, alternatives follow. The appointment goes into your planning with the right duration for an inspection.
-
05
Silence gets two more chances
Anyone who does not respond hears again a week later and once more just before the expiry date. After that it stops, because carrying on is irritating and that loses you the customer entirely.
-
06
What you want to know about it is there
How many approached, how many replied, how many booked. Per week, exportable, so you can see whether it does anything.
A conversation that comes out of this.
An example, not a recording of a customer. You set the tone yourself, this one is ours.
Predictable turnover you are currently leaving on the table.
The inspection is the beginning, not the end
An MOT on its own is not much money. What comes out of it in brakes, tyres and shock absorbers is, and that only happens at the garage where the car is.
Quiet weeks fill themselves
Because you decide how many messages go out per day, you can use the list to fill gaps in your planning instead of making the rush worse.
A customer stays another year
Anyone who has their inspection with you comes back afterwards for servicing. Anyone who has it elsewhere usually loses their next service too.
Nobody has to ring round a list
It is work your front desk never gets round to and that comes back every month all the same. It is exactly the kind of work that can be taken over.
Not a loose little helper.
A standalone reminder service sends messages and then knows nothing. This agent knows what the customer answered, what was agreed and what happened in the workshop afterwards.
- UnderstandRegistration, vehicle and the expiry date that is the trigger.
- ActPropose, answer questions and book the appointment.
- ConnectThe inspection goes into the planning with the right duration.
- MeasureApproached, replied, booked. Trackable per week.
- Workshop schedulingMakes sure the slot is right and does not overlap another job.
- No-showsConfirms and reminds, so the booked MOT actually turns up.
- ServicePicks up the same customer when the service is due.
What this agent does not do.
- He passes or fails nothing. He only books the appointment.
- He only names prices you have set. For repairs after the inspection, a person calls.
- He registers nothing with the RDW. That stays with you.
- He stops after three messages. Continuing to push produces no appointments, only irritation.
Your list is already there. Put it to work.
Twenty minutes on your own numbers. We show what this workflow would do at your place, or why you are better off starting with another one.
Book a demo